To achieve the highest quality possible, we have created a manifesto to set the minimum requirements for the whole production cycle when creating a product or working with the Manasi 7 brand. This is called the Declaration of (7). It is the foundation of our values, our vision, our responsibilities and our core building blocks. It includes our criteria for uncompromising quality and is based on Susanne Manasi’s profound experience and knowledge as a makeup artist.
Our Method:
Slow
Small-scale production at a sustainable pace to minimize water consumption, environmental impact and waste. Nurturing and promoting a dynamic relationship between cosmetics manufacturing and organic farming.
We share everything on this planet. We live in a world that demands fast seasonal change of products and mass production that often equals unnecessary waste and unsustainable production cycles.
We want to contribute to a shift to more sustainable ways of using beauty products by creating timeless and multifunctional products through sustainable development processes and production cycles that emphasize on minimizing the environmental footprint. The products are highly concentrated and designed to last for a while. We work exclusively with independent small-scale sub-contractors in our production cycles and produce our products in small quantities, therefore our waste and environmental impact is very limited. Slow, mindful and sensible beauty.
Our Promise:
Select
Curated compositions of ingredients and shades that deliver an immaculate sensory feeling, high colour pay-off and desired effect. Our products are developed in stockholm and made sustainably in small batches to ensure premium quality.
With several years of experience as a makeup artist and a cosmetic product developer, Manasi7´s founder, Susanne Manasi, has a great knowledge regarding cosmetic formulas and all of the wide range of products and colours that exist on the market. She also has a profound interest in identifying the health-promoting effects of living a healthy lifestyle. This combination got her inspired by natures evolution and dynamic evolutionary process to enhance and define everything to perfection. The performance and colours of the products permeates all of our decisions. We do not compromise and are dedicated to develop the best possible mix of ingredients, composition and quality.
We offer a collection of high-impact shades that deliver rich, buildable colours in formulas that feel as good as they look. The highly concentrated and premium quality formulas are a carefully selected blend of natural, wild harvested and certified organic butters, waxes, powders and oils together with top grade colour pigments, that deliver the best pay-off and desirable results. Our selection of products and shades is built on our profound knowledge and experience.
We use small-scale production at a sustainable pace to minimize water consumption, environmental impact and waste. Nurturing and promoting a dynamic relationship between cosmetics manufacturing and organic farming.
Our Voice:
Pure
Manasi 7 offers beauty products with ingredients that are grown ethically, sustainably and in harmony with the environment. They are highly concentrated and contain no unnecessary fillers or additives and less water. They are always free from Alcohol derived from ethanol, BHA and BHT, Bismuth oxychloride, Canola oil, Carrageenan, Citric acid, Cottonseed oil, Dea, Tea, MEA & ETA, Formaldehyde or Formaldehyde releasing ingredients, Gluten, GMOs and its derivatives, Heavy metals*, Lanolin, Maltodextrin, Dairy, Mineral oil, Nano, Palm oil, Parabens including those in fragrance blends, PEG (Polyethylene glycol), Peanut oil, Phatalates, Propylene glycol, Safflower oil, Silicones/Siloxanes and its derivatives, SLS, SLES (Sodium laureth/lauryl sulfate), Synthetic ingredients (raw materials/antioxidants/spf/fragrance blends), Tricoslan, Wheat and Xanthan gum. Never tested on animals.
Our Collection:
Natural
Raw materials and natural preservatives extracted from minerals, wild plants and flowers, carefully selected for their quality, colour and scent. Minimally processed, a high level of purity facilitates the preservation of natural moisturizing and nourishing properties.
The high purity levels of our ingredients are due to the production in low temperatures and careful processing methods.
Our hero ingredients Apricot kernel oil, Sweet almond oil, Shea butter, Marula oil, Carnauba wax, Beeswax, Candelilla wax and Castor seed oil are derived exclusively from natural, wild harvested and certified organic sources, keeping their natural effectiveness.
Our organic products contain a high percentage of certified organic ingredients. In the organic farming no toxic pesticides, herbicides, fungicides or chemical fertilizers are to be used and genetically modified organisms are not allowed. Our certified organic ingredients are manufactured by environmentally friendly processes, quickly and easily biodegradable and easy to restore in the natural biological cycles. From the soil up, organic farming is better for us and the environment. It works with mother nature, not against it.
Natural/wild harvested refers to ingredients or its derivatives primarily gathered in nature or in the wild. We cannot label these ingredients or products organic because they are non-agricultural, but no toxic pesticides, herbicides, fungicides, chemical fertilizers or genetically modified organisms are used. Equally important is that natural/wild harvested also can refer to ingredients from our selected small-scale subcontractors that do not have the capacity or economics to certify, but still follow the same high standards of those applied to organic farming. It is important for Manasi7 to also support these smaller independent subcontractors to make a change in the industry.
We want to work to bridge the gap between the high performance of conventional beauty products and the nourishing and healing properties of natural, wild harvested and organic ingredients, by understanding the good of both systems and show how they can work together to complement each other and create balance.
Our Aesthetic:
Simple
A conscious collection of essential multifunctional beauty products for an effortless everyday makeup routine. Designed to be used individually or mixed to create endless possibilities.
Our carefully selected collection of timeless beauty products can be used by everyone on a special occasion or incorporate it into the daily makeup routine. Our inspiration is each and every individual and their own personal style.
The products can be worn in limitless ways, independently or combined. These harmonized shades will become your essentials and they take the guesswork out of choosing what shades to wear together.
Use them to build up a subtle natural feeling or all the way to a statement look. Build up your look with any of our products to create stunning new styles. You will find a selection of contemporary shades, finishes and textures that can be applied as layers to give as much or as little impact as you feel like. Our products are highly concentrated and a little goes a long way. Handle your products with care and they will last for a long time. Less is more.
Our Product:
Symbiotic
Merging the high performance and colour pay-off of conventional beauty products with the nourishing and healing properties of natural, wild harvested and certified organic ingredients. Carefully selected biodegradable formulas organically decomposed back into earth.
Our production contributes to take responsibility for each other, because we are all a part of the same whole. We want to work to bridge the gap between the high performance of conventional beauty products and the nourishing and healing properties of natural, wild harvested and organic ingredients, by understanding for the good of both systems and show how they can work together to complement each other and create balance.
The production cycle emphasizes on minimizing the environmental footprint. We work exclusively with independent small-scale sub-contractors in our production cycles. We also encourage you to handle your packagings with care, reuse them and turn them into useful items.
Our perfectly sized jars are produced in small batches and can have extended life if you clean it and fill it with anything of preference. Source reduction, including reuse, can help reduce waste disposal and also conserve resources and reduce pollution. Reuse is a good way to prevent waste from entering the waste stream. Our handcrafted custom designed paper boxes can have extended life and are made from sustainably produced paper.
Our Mindset:
Contemporary
Inspired by nature and personal expression creating a timeless selection of shades, finishes and textures to promote the pleasures of organic beauty. Soft earthy tones combined with a flush of modern hues for the desired impact.
From ancient painting materials such as crushed insects, mineral cinnabars and ash to their contemporary alternatives, artists have made and used colour throughout history in many ways. Colour and effect is the most important thing in regards of colour cosmetics.
Archeological evidence shows the egyptians were using makeup in early as 4000 b.c. This was mainly as the women felt their appearance was directly related to their spiritual worth and so the egyptians created the first cosmetics.
The polarities of morning light, evening dark and strong colour of the day challenge the perceptions of the finished look. Manasi 7’s buildable shades invite you to use as little or as much as you need for creating the result you are after. You can transform your features in the most subtle, yet stunning way. There is a fine balance between the use of good, strong, punchy colour and a garish and sickly palette.
We offer the perfect combination of delicate subtle neutral shades together with a contemporary pop of colour. The power of personalization lets our shades capture the essence of your true self. When it comes to makeup, nothing rivals the power of a personal look. It’s all about balance.
